On the heels of announcing the first plastic snack bar wrapper to be approved by How2Recycle as store drop-off recyclable for its iconic Crunchy granola bar, Nature Valley is teaming up with eco-friendly actor and activist Zac Efron and food products supplier Down to Earth to raise awareness about store drop-off recycling.
Together, the trio will encourage consumers to adopt the habit of bringing eligible plastic film recyclables to participating stores by highlighting how a small act can have a big impact on the planet. The partnership kicked off with a video from Efron that got consumers excited about how this collaboration will come to life over the coming months.
According to Hartman Group’s 2019 Sustainability Report, 70% of the US population want to decrease plastic waste but don’t know how, yet over 90% of Americans are within 10 miles of a store drop-off recycling location. That is a potential 295 million people who could participate in Store Drop-Off recycling and Nature Valley is dedicated to converting as many consumers as possible to this way of recycling.
Nature Valley launched the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle with the brand’s Crunchy granola bar in February 2021. The newly packaged bars are on the shelves now, bringing Nature Valley closer to achieving its commitment to 100% recyclable packaging by 2025. By purposefully not patenting this wrapper, Nature Valley is welcoming other food brands to continue to work with suppliers toward making their product packaging recyclable.
