A Special Guest of Sung Sim Dam

About sixty-five years ago, Sung Sim Dang or SSD was a small bakery located in front of a train station. After it started to produce steamed buns in Daejeon, Korea, now the bakery has become part of the culinary culture of Daejeon, a confectionery and food catering business with 400 employees, and a shining model of an Economy of Communion (EoC) enterprise. Last January 24, they had a special guest.

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A Special Guest of Sung Sim Dam
A Special Guest of Sung Sim Dam

For a business owner, it goes without saying that having the President of the Republic visit your business is an exceptional honor. But if that visit falls on the president’s birthday, it’s even more so! That’s exactly what happened in Daejeon to Amata Kim and Lim Young Jin or Fedes, two Korean entrepreneurs, whose bakery Sung Sim Dang is part of the Economy of Communion.

Back in 1999 Sung Sim Dam company had 76 employees and their annual sales: 4,275,900 Euros. In 2015: they grew to 400 sales employees with yearly sales of 30,006,376 euros.
Back in 1999 Sung Sim Dam company had 76 employees and their annual sales: 4,275,900 Euros. In 2015: they grew to 400 sales employees with yearly sales of 30,006,376 euros.

Moon Jae-in, who has been South Korean president since May 2017, is known in the West for starting the peace process with North Korea after almost 70 years since the start of the Cold War. He celebrated his 70th birthday with a visit to Sung Sim Dang, buying a magnificent cake and was thus able to get to know the company’s history and reality up close. His Instagram post got more than 76,000 likes in just a few hours.

“I was pleasantly surprised today to celebrate my birthday at the Sung Sim Dang bakery in Daejeon,” he exclaimed. “During the war in 1950 my father and the bakery’s founder (Fedes’ father) were on the same evacuation ship, Victoria, fleeing North Korea. Remembering this moment of history is for us something we hold dear and precious. My birthday is a day like any other, and today I am recharged with new strength from the best wishes of so many. Thank you!”

The event resonated widely in the media, partly because Sung Sim Dang is universally recognized and highly valued throughout the city of Daejeon.

Antonella Ferrucci
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