In Italy, luxury brand Gucci has launched its first eco-friendly sneaker, featuring animal-free leather developed in-house. Dubbed Demetra, the material was developed at Gucci’s Gruppo Colonna plant in Tuscany. It is 77% plant-based, using viscose, wood pulp, and renewable polyurethane. The sneakers also use organic cotton and recycled steel and polyester.
Source: Rebecca Coons, Biofuels Digest
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