Nowadays, we can’t do away with social media. It’s an “epidemic” infecting almost anyone. Since the advent of Facebook in 2004, which is still the number one social media and networking service company tool with 2.167 billion users as of January 2018, we have now accumulated a huge volume of data to study the impact of social media.

We can learn from Malcolm Gladwell, who wrote about how things trend or go viral in his best-selling book The Tipping Point: How Little Things Can Make a Big Difference. He named three elements or rules about why epidemics or trends become viral: the Law of the Few, the Stickiness Factor, and the Power of Context. These rules are quite present in the social media craze. Facebook in fact started with very few young people (power of the few). Since social media bank on human relations and friendships, it stays active in people’s minds
(stickiness factor). Read more

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